Brazil Expected to Help Drive Big Data Growth

BMI, one of the leading independent, proprietary data analyst and provider, reports that there are significant possibilities for big data solutions in Brazil. According to the report, BMI states that the increase in the volume of data in the region is driven by the increased popularity of smartphone, growing deployment of cloud computing as well as the use of connected devices through M2M technology in manufacturing and industrial sectors, as well other new emerging markets such as connected cars and connected homes.

Some companies have been looking into tapping into these opportunities. One of these companies is EMC Corporation, an American multinational corporation that specializes in cloud computing, IT services, data storage, analytics, and information security. EMC is building a Research and Development Center as part of Brazil's IT program called TI Mais, which launched by the government to attract IT companies and investors from all around the world. EMC was one of those who took advantage of the benefits offered by the program, following the recently approved tax cuts in M2M terminals and services. EMC aims to capitalize on the big data business market to provide predictive analysis of the volumes of information and data stored in the cloud.

In a survey done by EMC, Brazil is expected to represent 4% of the world's data traffic in 2020, as data increases from 212 B to 1,600 EB from 2013 to 2020. The company targets big data as its next growth driver and Brazil is apparently part of its business strategy. A number of trends such as mobile data and the Internet of Things and M2M technology are feeding into the country's data volume. And given the country's large population and the government's long term growth prospects, particularly in this area of Information Technology, Brazil will no doubt help drive the expected growth. Brazil has seen a good number of improvements following the recent tax cuts. Mobile broadband connections have reached more than 150 million broadband connections and various companies are looking at investing in the Brazilian M2M market, such as Vodafone.

With the month-long soccer tournament held in Brazil, the government had predicted a huge influx of data within the duration of the games. Anatel, the regulating Telecom Agency, mandated that cities that has more than half a million residents must be able to support universal 4G coverage prior the month-long World Cup tournament held in 12 stadiums all over the country. Operators had invested $226 million since to have 164 miles of fiber, 3700 2G, 3G and 4G antennas as well as 1014 Wi-Fi antennas to accommodate such immense data demand.

Parlacom, one of the leading M2M communications providers in the region, headed by its CEO, is strongly confident that Brazil will not only satisfy this forecast volume but may be able to surpass it. Founder and CEO of LeadingQuest and Parlacom, Clovis Lacerda, believes that Brazil is highly capable of driving such large amount of data, especially as Telecom operators and the government had invested in strengthening telecommunications infrastructure in Brazil before the World Cup Kicked off.

"Brazil was able to support 32 terabytes of data during the first ten days of the FIFA World Cup, it only shows that the country can manage such amount of data. This is just but a taste of what has yet to come, more of the Internet of Things and the big data trends." Mr. Lacerda said. "With better infrastructure, we have more opportunities to enhance and deliver better products and services to our clients, and imagine the potential to increase revenue. I'm sure most market players are, because Parlacom unquestionably is." He further added.