Parlacom Brazil Supports Government Initiative Pushing Growth in Auto Production

Smart vehicles, hybrids and electric cars is only one of the many new trends is technology. And although not the first in Brazil and Latin America, the Brazilian government has immersed itself into this promising market, pledging incentives for hybrid, electric vehicle manufacturers at the kick off ceremony of the São Paulo International Motor Show last Thursday. The event which will run through the 9th of November was inaugurated by Development, Industry and Foreign Trade Minister Mauro Borges, is expected to attract about eight hundred thousand people from Brazil and all over Latin America.

Brazil is one of the world's largest automobile market and one biggest vehicle manufacturer in the world. However, it was quite a disappointing 2014 for most major players in the country. Nonetheless, Borges said that Brazil will make adjustments in the economic area to resume solid growth which he further pointed out as essential for vehicle manufacturing. He is positive that the country's economic growth will resume in 2015, which coincides with the start of the newly re-elected, President Dilma Rousseff's term. And the initiative aims to spur the country's economic growth and sustain auto production.

"We have to work to stimulate the technology chain. President Dilma (Rousseff's) government will work to encourage hybrid and electric automobiles," Borges said. Vehicle manufacturing and production, and its effect on urban versatility were the first issues that were given attention by the authorities and the vehicle-sector administrators on the first day of the said event. São Paulo Mayor Fernando Haddad even initiated a veritable campaign to establish bicycle and bus lanes and other transportation paths.

Vehicle production and its impact on urban mobility was an issue addressed by authorities and auto-sector executives on the first day of the gathering in São Paulo, whose mayor, Fernando Haddad, has embarked on a veritable crusade to establish designated bicycle and bus lanes.

Clovis Lacerda, the CEO and Founder of Parlacom Brasil, one of the biggest providers of machine-to-machine (M2M) solutions in the country, supports the government's initiative. "With thousands of manufacturers, providers, developers and programmers from various sectors, who all aim to connect everything to a network of things, known as the Internet of Things (IoT), it is not a surprise that M2M communication is at the forefront of all these", he said.

Lacerda further noted that this will be a great opportunity not just for vehicle manufacturers but for M2M solutions providers and operators as well. "We can all take advantage of this opportunity and leverage it to sustain growth in auto-production as well as expand in other verticals such as Telematics and Tracking Services, Vehicle Infotainment Services and other Connected Car Services."